What do you do when so many modern-day health issues point to artificial blue light as a cause yet so many products designed to address it are cheaply made, not backed by science and, well let’s face it – ugly, that very few people are embracing light management?
Well, you create a company that flips all that on its head.
That may be over-simplifying the BLUblox story, but it’s quicker than sharing our years of research, studies and clinical tests on how to optimally manage light. What ultimately matters to you, is the result. So that’s where we will focus.
What did we discover? Well, to actually see any notable health benefits you need to block specific frequencies of light at specific times of day. This also differs from person to person, depending on many factors such as their lifestyle, current health issues, daily schedules, where they live and much more.
What did we do? Well, we certainly knew what we weren’t going to do – mass produce, cheap quality, one size fits all (and all times of the day) products that offer little to no benefit to our customers.
Oh No! It was time for people to be rewarded for their investment in their health with evidence based stylish products that actually improved their lives. Cue the launch of our 3 signature lenses: Sleep+, SummerGlo & BluLite…and now our amazing REMedy Sleep Mask.
But that wasn’t enough for us. We wanted to help those that couldn’t help themselves. We could not sleep at night growing an international brand whilst so many around the world were struggling to make ends meet. So, we partnered with not-for-profit Restoring Vision to donate a pair of reading glasses to someone in the developing world for every pair of BLUblox glasses sold.
And where are we now? Well, everywhere – thanks to you amazing people believing in us. We are taking our message globally, helping millions of people all over the world understand how light impacts health and wellbeing and empowering them to optimally manage their light hygiene.